Consumer Brands

"Michelmores LLP focuses on the intersection of commercial and intellectual property law, advising clients on the negotiation and drafting of commercial agreements involving IP."

Legal 500 2023

"Excellent value for money – goes toe to toe with the London firms, with the added benefit of great partner engagement."

Legal 500 2023

Lighting the fuse for exciting enterprise 

From food and drink to luxury goods, brands with big ambitions and sustainable visions trust our extensive legal expertise. No matter how complex the challenge, we tap into our multi-disciplinary talent pool to provide a tailor-made solution.

Our services include fundraising to mergers and acquisitions, intellectual property, manufacturing and supply chain arrangements, ecommerce and data protection, restructuring, dispute resolution and reputation management.

Working together in long-term relationships, we guide innovative entrepreneurs and investors from funding to exit and steer established brands through evolving regulatory landscapes.

Thinking outside the box for dynamic B Corp certified brands. Helping international players move goods from A to B post-Brexit. Whatever the task, we reduce friction and get keep the wheels of commerce turning.

Growing brands that do things differently 

Economic viability is essential, but money isn’t the only metric for consumer brands out to shake up the status quo. Sustainability and social impact can be powerful drivers.

We’ve got switched-on solutions for new players curious about employee ownership models, brands that need compliance advice for selling into new territories and leaders who want strategic advice on monetising their next big idea.

And when clients need to re-evaluate relationships and strategies to capitalise on changing economic conditions, our clear roadmaps help them pivot perfectly.

Whenever brands want to do things differently, we’re ready.

Recent experience

Advising Mindful Chef on its successful crowdfunding on the Seedrs and Crowdcube platforms, a subsequent investment by Piper Private Equity, and on its sale of a majority stake to Nestlé.

Advising clothing brand and retailer, Seasalt, on re-platforming its e-commerce sites and on an investment by BGF.

Advising Europe’s largest on-line water sports retailer, Wetsuit Outlet, on the exit of a founder shareholder and the subsequent investment by Mobeus Equity Partners.

Advising homeware brand/retailer, Emma Bridgewater, on a BGF investment to drive international growth, plus IP, commercial and employment matters.

Advising La Prairie, the international luxury skincare brand, in relation to the review and roll-out of revised selective distribution arrangements in the UK.

Advising leading UK health foods/supplements retailer Holland & Barrett on a range of commercial projects, including focused IP and regulatory advice.

Advising Mobeus Equity Partners on their strategic PE investment into Tushingham Sails (Red Paddle Co) and, following a further period of growth, subsequently acting for the shareholders of Vian Marketing Limited (Red Paddle’s ultimate holding company) on its sale to the Myers Family Office.

Providing a leading international vacuum cleaner / cleaning equipment manufacturer with a full range of non-contentious commercial support and assisting with a major intellectual property enforcement campaign against third-party infringers.

KEY CONTACTS
David Thompson
David Thompson
Partner
TEAM
Helen Hutton
Helen Hutton
Partner
Stephen Newson
Stephen Newson
Partner
Anne Todd
Anne Todd
Partner
Tom Torkar
Tom Torkar
Partner
Harry Trick
Harry Trick
Partner
Robert Forsyth
Robert Forsyth
Partner
Crispin Carpenter
Crispin Carpenter
Senior Associate
Matt Jones
Matt Jones
Senior Associate
Philippa Collison
Philippa Collison
Senior Associate
Charlie Gauntlett
Charlie Gauntlett
Associate
Jonny Lane
Jonny Lane
Associate
Moya Smith
Moya Smith
Associate
Tatiana Menezes
Tatiana Menezes
Solicitor
Gruff Cartwright
Gruff Cartwright
Solicitor
Gemma Simpson
Gemma Simpson
Strategic Sector Lead