Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. By continuing to browse the website, users are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer’s browser or hard drive if you provide your consent.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) they may not be able to access all or parts of our website.

Please see our full Cookie Policy on our website for more information on the cookies we use. Except for essential cookies, all cookies will expire as outlined in the Cookie Policy below.

Cookie Policy

Michelmores adopts the post Brexit PECR (cookie consent) principles which are centred around digital privacy rights and security as follows by;

  • telling people the cookies are there;
  • explaining what the cookies are doing and why; and
  • obtaining the person’s consent to store a cookie on their device. (Source: ICO)

Cookies are small text files, containing data about your general internet usage, which are stored on your computer’s hard drive. Cookies help us to improve our site and to deliver a better and more personalised service. In this section you will find information about the cookies that may be set when you visit this website and how to reject or delete those cookies.

Topics Include:

  • Uses of cookies
  • How to control and delete cookies
  • List of the main cookies on this website
  • Third Party Cookies
  • Local Shared Objects (Flash Cookies)
  • Admin and members areas of this website

1. Uses of cookies

Some of the cookies that we use are strictly necessary for the intended operation of our website. Otherwise, and where you consent to us doing so, we use cookies for a variety of purposes, including (but not limited to):

  • Allowing you to carry information across pages of our website and so avoid having to re-enter information;
  • Within registration to allow you to access stored information;
  • Monitoring the general usage of our website;
  • Determining how frequently particular pages are visited and by whom; and
  • Understanding who has seen which pages.

2. How to control and delete cookies

This website will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by this website you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of this website.

This website uses services provided by other companies (e.g. Google, Facebook) who also set cookies on this website on our behalf in order to deliver the services that they are providing.

If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please continue reading.

3. List of the main cookies on this website

This is a list of the main cookies set by this website, and what each is used for.

Cookie Name Purpose
wordpress_test_cookie Tests if the browser supports cookies
wp_lang Used to store language settings
__stripe_mid Stripe sets this cookie cookie to process payments
__stripe_sid Stripe sets this cookie cookie to process payments.
m This cookie is set by payment provider Stripe to recognise customers and process payments through our website.

4. Third Party Cookies

This website uses a number of suppliers who also set cookies on this website on its behalf in order to deliver the services that they are providing. We cannot prevent such suppliers from collecting information about your usage of their services on our website. If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see their individual privacy policies listed below.


Cookie Name Purpose
lidc LinkedIn sets the lidc cookie to facilitate data center selection.
bscookie LinkedIn sets this cookie to store performed actions on the website.
_ga_# This cookie is installed by Google Analytics.
_ga The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gat This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
AnalyticsSyncHistory Used to store information about the time a sync took place with the lms_analytics cookie
li_gc Used to store consent of guests regarding the use of cookies for non-essential purposes
intEmailHistoryId or vx-email-guid Connects your e-marketing journey with your website journey.  This is used by the Vuture platform to uniquely identify you if you click onto a Michelmores web page from an email marketing communication from Michelmores. The cookie records the pages you visit on the Michelmores website and time spent on the page. Expires after 1 year  if you do not click on an email marketing campaign from Vuture.
_VxSessionId Tracks your website journey on Vuture email campaign. Expires as soon as browser closes
ASPSESSIONID???? Not used by Vuture.  It is a built in .NET session cookie. It is part of the programming framework we use and is created automatically. We do not use it for anything.


Cookie Name Purpose
UserMatchHistory LinkedIn sets this cookie for LinkedIn Ads ID syncing.
lang LinkedIn sets this cookie to remember a user’s language setting.
bcookie LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
_gcl_au Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
test_cookie The test_cookie is set by and is used to determine if the user’s browser supports cookies.
_fbp This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr Contains browser and user unique ID combinaton, used for targeted advertising.
IDE Used by Google DoubleClick to register and report the site user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

We sometimes embed photos and video content from websites such as YouTube, Vimeo and Flickr. As a result, when you visit a page with content embedded from, for example, YouTube, Vimeo or Flickr, you may be presented with cookies from these websites. This website does not control the dissemination of these cookies.

You should check the relevant third party website for more information about these.

Sharing Tools

We would like to draw your attention to the fact that this website now carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks.

Examples of Social networks that provide sharing services are:

  • Facebook
  • Google
  • Twitter
  • LinkedIn

Sharing may be faciliated by the use of 3rd party services provided other companies, for example, ShareThis ( or AddThis (

These sites may set a cookie when you are also logged in to their service. this website does not control the dissemination of these cookies and you should check the relevant third party website for more information about these.

Login Tools

This website may use a 3rd party service to allow users to login with an account the user hold with a Social Networking site. Examples of this are the ability to sign in with Twiiter or Facebook accounts. This website does not control the dissemination of these cookies which are used authenticate users.

5. Local Shared Objects (Flash Cookies)

This website may use the Adobe Flash Player to deliver its video content using services or software.

Software and services we use include:

To improve user experience, Local Shared Objects – or Flash Cookies as they are commonly known – are employed to provide features such as auto-resume and for saving your preferences. Flash Cookies are stored on a user’s terminal much the same as cookies are, however it is not possible to manage them at browser level in the same way.

How to disable Flash Cookies:

The Adobe website provides comprehensive information on how to delete or disable Flash cookies either for a specific domain like or for all websites – see for details. Please be aware that restricting the use of Flash Cookies may affect the features available to you for Flash based applications such as this website iPlayer.

Please note that if you disable your Flash cookies for this website you may be unable to watch video content

6. Admin and members areas

This website contains areas which are not accessible without logging in using a username and / or password. These restricted areas are used for a range of activities including the administration of the website, the provision of members only content, and management of users profiles.

Access to these areas is controlled by a Session Cookie which is deleted automatically at the end of your browsing session, however if you choose to tick a ‘remember me’ checkbox to automatically log you in to the account this is managed with a standard Cookie that will be set to persist for a long period of time. This may also be achieved by the use of 3rd party systems like Facebook connect.

Within these restricted areas other cookies may be set automatically. These cookies are associated with scripts and applications that are used as part of the administration system (for example by WYSIWYG content editors).

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