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Michelmores advises Freshways on acquisition of Totally Welsh Dairy
Michelmores advises Freshways on acquisition of Totally Welsh Dairy

Michelmores is pleased to announce that it has advised the UK’s largest independent processing dairy, Freshways, on the acquisition of Totally Welsh Dairy.

Since its beginnings in 1990 as a small wholesaler, Freshways has grown into one of the largest independent and family-run dairy suppliers in the UK. All of the milk Freshways processes comes from cows farmed in the UK.

Totally Welsh Dairy, also established in 1990, has built a strong reputation for providing high-quality milk sourced from local Welsh farmers within a 40-mile radius of their bottling plant. The company’s dedication to sustainability is evident through their use of reusable glass bottles, which are collected, sterilized, and reused, minimizing environmental impact.

This acquisition follows Freshways’ recent purchase of Milk & More from Müller, where Michelmores also provided legal advice. Milk & More, known for its doorstep delivery service, employs 1,100 people and operates 31 sites across the UK. The integration of Milk & More has allowed Freshways to expand its home delivery services and enhance its sustainability efforts by offering customers the choice between refillable glass bottled milk and renewable cartons.

Totally Welsh Dairy recently invested in a new glass bottling line to meet the growing demand for sustainable packaging. This new bottling line will be utilized to serve the doorstep customers supplied by Milk & More, ensuring a seamless transition and continued commitment to sustainability.

The Michelmores team advising on the deal was led by Corporate Partner Alexandra Watson, alongside Head of Tax, Partner Cathy Bryant and Real Estate Senior Associate, Matt Jones with specialist sector support from Adam Corbin, Client Partner for Freshways.

Alexandra comments:

We are delighted to have worked with Freshways once more, advising them on this strategic transaction and providing them with the support they needed to see it through to a successful completion. Acquiring Totally Welsh Dairy is very much in line with Freshways’ strategic growth plans, and we are pleased that we have seamlessly reached another exciting milestone together.”https://protect-eu.mimecast.com/s/6nQNCx03Im2yzNTvqu2L?domain=michelmores.com/

Michelmores’ consumer and commercial specialists help UK and international brands to break into new markets, connect with customers and close deals. From food and drink to luxury goods, brands with big ambitions and sustainable visions trust our extensive legal expertise.

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Is your organisation ready for the new positive duty to prevent sexual harassment, which comes into force in October 2024?

Last year, it was revealed that both IKEA UK and McDonalds entered into legal agreements with the Equality and Human Rights Commission (EHRC) to improve their policies and practices in relation to sexual harassment to better protect staff. Other household names, including the Confederation of British Industry (CBI), have also faced serious allegations involving sexual harassment of staff at work.

On 26 October 2024, the Worker Protection (Amendment of Equality Act 2010) Act 2023 (the Act) will come into force. The Act will introduce a new positive legal obligation on employers to take reasonable steps to protect sexual harassment of their employees. This shifts the emphasis so that employers take a more proactive approach to identifying and addressing risks of sexual harassment. If an employer breaches the duty, the EHRC will have the power to take enforcement action against the employer. Further, whilst the new duty does not create a standalone claim that employees can bring in employment tribunals, it gives employment tribunals the power to increase compensation for successful sexual harassment claims by up to 25%.

It is not entirely clear what might constitute ‘reasonable steps’, though once the EHRC’s technical guidance on the new preventative duty is updated, this should provide some helpful direction. Nonetheless, employers would be well-advised to consider the following:

  • Introduce (or, if one is already in place, update) an effective anti-harassment policy. The EHRC’s current guidance contains helpful detail on what such a policy should cover. It is essential that any policy sets out a clear reporting procedure for any instances of sexual harassment. Policies should be regularly reviewed and updated, and employees should be familiar with the policy (see training, below).
  • Run mandatory tailored training sessions so staff are familiar with your anti-harassment policy. Sessions should also explore what amounts to sexual harassment, the behaviour expected in the workplace, and how to make a complaint. Consider running additional training for senior employees who will be in charge of investigating and managing complaints under the policy. Refresher training should be provided.
  • Conduct risk assessments to identify risks and introduce preventative measures. Conducting staff surveys and reviewing records of complaints and their progress can help identify risks. On this point, monitoring the progress of sexual harassment complaints helps ensure allegations are properly investigated and dealt with, and that any patterns of behaviour are identified. The types of risks will differ depending on the industry, but, for example, roles which are public-facing or involve lone working could result in increased risk. Once risks have been identified, specific measures should be introduced to mitigate those risks.
  • Encourage the reporting of sexual harassment by providing different channels of reporting. Ensure the process is not unnecessarily restrictive (i.e. by requiring specific forms to be completed or deadlines to be adhered to). Ensure that allegations are investigated properly and take action where wrongdoing is identified.

Should you wish to discuss how your organisation can best prepare for the upcoming changes, please do not hesitate to contact Lynsey Blyth.

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Looking back over the training contract

As we enter September, many aspiring lawyers are starting their training contracts. Many existing trainees will also reach the milestone of qualification. To help those new joiners, we have sat down with a number of soon to be qualified solicitors to hear their insights into the past two years.

Milli Clark is a final seat trainee, qualifying into the Family team in Exeter, having completed seats in the Family, Transactional Real Estate, Commercial & Regulatory Disputes and Corporate teams in the Exeter office.

Dan O’Sullivan is a final seat trainee, qualifying into the Corporate team in Bristol, having completed seats in the Commercial & Regulatory Disputes, Corporate, Employment and Transactional Real Estate teams, across the London and Bristol offices.

Henny Knott is a final seat trainee, qualifying into the Agriculture team in Bristol, having completed seats in the Asset Protection, Agriculture, Contentious Probate and CRD teams, across the Exeter and Bristol offices.

  1. What was the highlight of your training contract?

Milli: attending a Financial Dispute Resolution Hearing with Counsel, whilst representing a party to Financial Proceedings on divorce, and negotiating a settlement whilst at Court.

Henny: interacting with clients. I have had plenty of opportunities to attend client meetings, mediations, court hearings and even site visits to our client’s farms during my training contract. Client contact not only allows you to make connections more easily but it can also provide a great sense of motivation for what it is we are striving to achieve as a team for our clients.

Dan: gaining experience in areas of particular interest, such as Corporate and Employment. Undertaking a training contract at Michelmores provides you with the opportunity to experience a wide range of seats within the three core Groups (Business, Real Estate and Private Client).

  1. What was the biggest learning point?

Milli: learning to say ‘no’. As a trainee, you want to be helpful and to impress your team. This can make it difficult to say ‘no’. However, if you are asked to help with a task, but you are at full capacity, it is unhelpful to say ‘yes’ to everyone because it is likely you’ll miss one (or more) deadline(s) and/or do a poor job because you are rushing to complete the task. If at full capacity but asked to assist with a task, you should prioritise the most urgent task. If you are not sure which task is more urgent, you should ask the matter lawyers. You should keep everyone that you are working for updated, if for example, you are told that a specific task is urgent and should be prioritised above everything else.

Henny: helping to prepare for a proprietary estoppel case in the High Court during my Agriculture seat. I learnt a great deal about the procedure and formalities of court, from disclosure to witness statements to the intricacies of trial bundles. We had to work efficiently as a team and show perseverance in order to meet deadlines and ensure that everything was covered in the run up to trial.

Dan: adapting to a new seat every six months, particularly when the prior seat was not overly relevant to the next. Each team has a different way of working and so adapting to this quickly is essential. The clients and third parties you deal with also differ from seat to seat, meaning you need to tailor your approach to correspondence and work accordingly.

  1. What was the most unexpected thing you encountered?

Dan: representing a ‘celebrity’ client at a mediation.

Milli: I was shocked by the sheer volume of documents that had to be reviewed as part of a disclosure exercise. The job could not be done by humans alone. Instead, we had to use an online platform with integrated AI to streamline the process. I hadn’t anticipated the size of these exercises to be so big.

Henny: I had not appreciated how many opportunities there would be for trainees to take on responsibility for matter related work (while maintaining a great level of supervision) and also for promoting the firm externally. Whether that be by writing articles for the firm’s website or publications, attending recruitment events, or networking with potential referrers and clients for business development purposes.

  1. What have you been involved with outside of client matters?

Milli: I have been involved in our Mainstream initiative. Mainstream is a network for business angel investors established by Michelmores in 2019 to help accelerate the growth and diversity of angel investing, particularly in the Southwest. As part of my involvement in the scheme, I was able to watch applicants pitch their business ideas to our network of members. It was interesting to see the range of exiting and innovative business ideas presented. I also sat in on the selection panels, during which investors discussed the applications received and decided which applicants to put forward to pitch. It was very insightful to be a part of these discussions and learn what factors the investors consider when deciding whether to invest in a business. It has also been useful because it has given me an opportunity to start to develop connections with external people.

Henny: I have had the opportunity to attend many different BD events, including a Women in Rural Practice event in Oxfordshire where we learnt about sustainable farming practices and tasted their delicious local produce, and a NatWest Boost event in Exeter where I listened to a fascinating presentation by a successful make up artist and networked with local businesspeople in the southwest. I have also been a part of the Charity Partnership Group during the latter part of my training contract. Being involved in non-matter related work is a great way to increase your profile within the firm and with a wider network of businesses and individuals in your practice area. It can also help to bring a fresh perspective and inspiration to your client work.

Dan: In my Corporate seat I acted as the team’s Knowledge Lawyer which involved delivering monthly presentations on case law updates, legislative changes, and other points of interest. I also delivered a training session to the Agriculture team on corporate structures. This was great for developing a wider knowledge of the sector whilst also being really beneficial for developing presentational skills, communication, confidence, etc.

  1. If you had to do it again, what would you do differently?

Milli: In my last seat, I have been travelling to the Bristol office on a regular basis. Prior to this, I had only visited the Bristol office and the London office, once each. Travelling to the Bristol office more regularly has allowed me to meet and develop connections with colleagues in the Bristol office who I might not otherwise have met. I have also experienced what it is like to work in another city. If I had to do the training contract again, I would have taken advantage of a greater number of opportunities to visit the other offices.

Dan: I would seek out even more business development opportunities throughout my training contract. These are great for demonstrating non-fee earning responsibilities, as well as growing both your internal and external network.

Henny: I have learnt a lot from each of my seats and from everyone who I worked with during my training contract. All of the choices and twists of fate have brought me to where I am today. So, I genuinely would not have changed anything about my experience.

An update on the Landscape Recovery Scheme
An update on the Landscape Recovery Scheme

Background to the Landscape Recovery Scheme:

The Landscape Recovery Scheme (“LRS”) is one of three Environmental Land Management (“ELM”) schemes implemented pursuant to the Agriculture Act 2020 (the “AA 2020”). Alongside the Sustainable Farming Incentive and Countryside Stewardship, the schemes are a significant landmark in English agricultural policy. Characterized by the principle of ‘public money for public goods’, the schemes replace farming subsidies under the EU’s Common Agricultural Policy (such subsidies being phased out under the AA 2020). While the ELM schemes offer landowners and farmers varying degrees of financial assistance, they are united in seeking to meet the environmental goals set out in section 1 of the AA 2020.

The Landscape Recovery Scheme in focus

The LRS is ambitious with collaboration at landscape scale a key driver.  It will pay for ‘bespoke, longer-term, larger scale projects to enhance the natural environment’. Getting into the details:

  • LRS projects must be in England and relate to a ‘broadly connected area of at least 500 hectares’. Both private and public bodies can apply for funding under the LRS;
  • The scheme constitutes five phases; Application, Evaluation, Enrolment, Project Development and Project Implementation. The Project Implementation phase is likely to last ‘at least 20 years’;
  • Funding for the projects is intended to be a blend of both public and private money.

To date, there have been two rounds of applications for Development phase funding under the LRS, with each round having a slightly different environmental focus. Round 1 focused on (i) the recovery and restoration of England’s threatened native species and (ii) the restoration of England’s streams and rivers. Round 2 focused on net zero, protected sites and wildlife-rich habitats. Defra is currently funding 56 Projects accepted in Rounds 1 and 2.

Defra suggested a third round of funding would open in 2024, however there have been no further announcements[1] to date.

Further details can be found via Defra’s website: Funding for farmers, growers and land managers – GOV.UK (www.gov.uk)

Michelmores’ role in the LRS:

Michelmores is delighted to see the development of LRS projects gathering pace, having followed the evolution of the LRS since its unveiling.  The Natural Capital team at Michelmores advised at the early test & trial phase, with input provided to projects led by the Foundation for Common Land, North Devon Biosphere Foundation and private landowners.

We are now excited to be working with a number of Round 1 Development phase projects including the North East Cotswold Farmer Cluster and the Upper Axe Landscape Recovery Project.  We are also working closely with a number of other Round 1 and Round 2 projects as they begin to appoint legal advisors to progress the legal and governance aspects of their ambitious schemes.

If you are involved with an LRS project, or considering a Round 3 application, and require legal input, please do get in touch

Contact: Josie Edwards

[1] Landscape Recovery: sharing the successful second round projects – Farming (blog.gov.uk)

group of students are entering the classroom in blurred motion
Back to School reading: the strange case of Dr…Montessori and her Trade Marks

Whether you are a parent, a person working in education or simply someone familiar with children, it is very likely that you have heard the terms Montessori and the Montessori method.

Maria Montessori was an Italian doctor and educator who developed an educational approach that supports children’s natural interests as opposed to a more traditional teaching method.

The Montessori method has become so popular over the years that it seems to be a Montessori’s version of everything: Montessori-bed, Montessori-toy, Montessori-kitchen set and so on. What is more, in the UK alone there are more than 600 schools that claim to follow the Montessori method with over 15,000 worldwide and countless websites claiming to sell Montessori items.

However, not all that glitters is…Montessori!

Background

In around 1929, Maria Montessori and her son founded The Association Montessori Internationale (also known as AMI), with the aim of overseeing the activities of schools and training of teachers embracing the Montessori method. AMI defines itself as “the recognised authority for those interested in applying the Montessori approach at multiple levels”.

This might leave you to believe that AMI has some sort of control over the use of the term “Montessori”. However, from a quick search on the UKIPO’s trade mark registry, you can see that AMI only has a UK trade mark registration (UK00913130851) for the logo “AMI ASSOCIATION MONTESSORI INTERNATIONALE”, and no trade mark registration for the word “Montessori” alone. In addition, there are more than 60 live UK trade marks containing the word “Montessori”, all registered in the same class (or classes relevant to education) belonging to different owners with no connection back to AMI.

With so many Montessori trade marks does this mean that the term should now be regarded as a generic term (i.e. free to be used by anyone)?

No. As we learned from the Swiss Chocolate case[1], terms which are essentially descriptive can still be protected provided they have a reputation attached to them which the public understands to mean something.

Trade Mark considerations

The primary purpose of a trade mark is to designate and identify the origin of a good or service so as to distinguish the goods or services offered under the mark by its owner from those offered by a competitor. Once registered, a trade mark gives defined rights over the use of the registered word or logo for the class (or classes) of goods and/or services for which the word or logo is registered.

However, the UK Trade Marks Act 1994 states that trade marks which are devoid of distinctive character shall not be registered. Further, applications to register signs which are identical or similar to earlier trade marks for the goods or services which are identical or similar with the goods or services for which the earlier trade mark is protected shall not be registered if they cause confusion and/or take unfair advantage of or are detrimental to the earlier mark’s reputation.

Given the statutory protections that prevent the same or confusingly similar signs being registered, the large number of trade marks which include the word “Montessori” is perplexing.

These marks are not owned by AMI and with so many registrations in the hands of so many different legal entities, surely this can only dilute the power of the mark to designate origin and weaken the value of the Montessori name.

Does this mean the Montessori is generic? Does this mean that any further registration of marks including the Montessori name is pointless?

As any mark’s distinctiveness diminishes, so too does its ability to designate the origin of the goods and services.

However, just because a lot of people are using a trade mark does not necessarily mean that it has become generic so as to lose all meaning and/or be incapable of acting as a trade mark. Provided the public has an understanding of what “Montessori” means and the principles it stands for then it is still capable of functioning as a trade mark. Further, a business is allowed to use a trade mark owned by someone else to describe its goods and services provided it does so in accordance with honest practices.

Even if trade mark protection had not been obtained, there are legal safeguards and protections that can be used to protect terms such as “Montessori”.

Extended Passing off

Where “collective goodwill” attaches to a brand name for a service or type of product then protection can be achieved via the common law tort of “extended” passing off.

If a term is used in relation to a reasonably identifiable group of products or services which have perceived distinctive qualities (albeit not necessarily superior) then that term should be protected[2]. Therefore, even if it is argued that the term “Montessori” should not be protected as a trade mark as long as the product or service offered under that name aligns with the Montessori criteria; has recognisable and distinctive qualities; and is perceived by the public as having those specific criteria then passing off can be used to stop others using the term to describe things as “Montessori” that do not meet those criteria. The fact that the public may have no clear idea of what makes a product a Montessori product is irrelevant.[3]

Unfair commercial practices

Trade mark law and passing off are essentially consumer protection measures.

The consumer is also protected by specific consumer protection legislation[4] that make it illegal to deceive customers by suggesting that a product adheres to certain criteria when, in reality, it does not or does so only partially. For example, labelling a toy as Montessori solely because it is made of wood, while ignoring that it is also brightly coloured and battery-operated, would be misleading, no matter the actual knowledge of the members of the public of the Montessori criteria such that the seller could be prosecuted by Trading Standards.

However, it is not always easy for the authorities, to identify the unfair commercial practice and enforce the law, and each case needs to be pursued on its merits and in the context of other competing priorities.

An alternative scenario? Certification marks

This all begs the question who should police the use of the Montessori name and what steps should be taken to protect consumers.

In this specific case, an obvious answer suggests that consumer protection would be enhanced if AMI successfully applied, and secured, a certification mark for the word “Montessori”.

A certification mark is a specific type of trade mark, which provides the public with a guarantee that the goods or services bearing the mark meet certain standards or possess specific characteristics defined by the owner of the mark. In this way the consumer will have the guarantee that that product or service satisfies specific criteria of quality and safety and their decision to buy (or not buy) a product or use (or not use) a service will be informed, quick and straightforward.

A certification mark for “Montessori” would define the standards and characteristics which make a good or a service a “Montessori” good or service. All the individuals, organisations, retailers and institutions that wanted to use the word Montessori and wanted to claim to follow the Montessori method, would need to adhere strictly to those standards and characteristics, giving individuals (parents in particular…) peace of mind.

Conclusions

We do not know why there is not greater control over the use of the term Montessori but believe that parents would be better served if there was.

To all individuals and businesses out there, if you believe that you are entitled to describe your goods or services in particular way because you adhere to certain standards then you should be able to do so lawfully provided you act in accordance with honest practices.

On the flip side, if you own a trade mark, you should look to control who is using it and how are they using it to ensure that you retain control over your brand.

Please contact Michelmores to find out what is the best way to protect your brand and maximise its potential.

[1] Swiss chocolate case [1998] RPC 117 at 129

[2] Diageo v Intercontinental Brands [2010] EWHC 17

[3] Swiss chocolate case

[4] Consumer Protection from Unfair Trading Regulations 2008 (implementing the Unfair Commercial Practices Directive)

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Michelmores advises H2 Equity Partners on acquisition of Impulse Embedded Limited

Michelmores has advised H2 Equity Partners’s portfolio company ACAL BFi Group, a group engaged in the provision of design-led technical sales support and sale of custom electronic solutions and components to companies, on the acquisition of Impulse Embedded Limited, a leading provider of industrial computing, embedded systems, and industrial IoT solutions based in Stoke on Trent.

Established in 1993, Impulse Embedded is a trusted partner to its customers across the UK and Ireland, offering comprehensive services ranging from device supply to full solution design, build, configuration, and network services. The firm’s expertise spans a wide range of applications, including Industrial Automation, Artificial Intelligence, Power & Energy, Medical, and Rail.

Impulse Embedded’s integration into the ACAL BFi Group represents a significant step in the firm’s strategy to expand its European Embedded Computing business and to enhance its product and solution offerings. The acquisition greatly enhances ACAL BFi Group’s reach and capabilities across Europe.

The Michelmores team advising on the deal was led by Corporate Partner Adam Kean, alongside Chris Smedley (Senior Associate Corporate), Ben Adams (Associate Corporate), Karen Williams (Banking Partner) and Noel Beale (Regulatory Partner).

Adam Kean comments:

We’re delighted to have advised H2 Equity Partners and ACAL BFi Group on this significant acquisition, supporting growth within the European market, and contributing to the firm’s strategic goals. We wish ACAL BFi Group the very best success in the future as they work on the long-term development of the business.

Katherine Ho, Investment Director H2 Equity Partners, adds:

“We are exceptionally pleased to welcome the Impulse Embedded team into the ACAL BFi Group and would like to thank Adam and the extended team at Michelmores for helping us complete this transaction smoothly and with professionalism from start to finish.”

Michelmores’ award-winning Corporate team of 25 specialist lawyers advises clients across the UK and beyond – on capital markets, mergers and acquisitions, management buyouts, impact investing, energy projects, microfinance initiatives and more.

Read more on our website.

Estate
The Rise in Inheritance Disputes

Recent years have seen a rise in the number of claims under the Inheritance (Provision for Family and Dependants) Act 1975 (commonly known as the 1975 Act) as well as increased disputes regarding testamentary capacity. This article looks at the reasons for this as well as exploring what steps can be taken to try and reduce the risk of a claim being brought against an estate and associated disputes from arising.

The 1975 Act: an overview

The 1975 Act allows certain individuals to bring a claim against a deceased person’s estate if it fails to make “reasonable financial provision” for them. These individuals include spouses, former spouses, children, and any other person maintained by the deceased for two years before death. The court assesses whether the will or intestacy rules have adequately provided for these claimants, taking into account factors like the claimant’s financial needs and the size of the estate.

Increase in claims: factors and trends

Several factors seem to be contributing to the rise in claims under the 1975 Act:

  1. Societal Changes: Increasingly complex family structures, including second marriages and blended families, often lead to disputes over inheritance. With more people feeling entitled to a share of the estate, the number of claims rises.
  2. Economic Pressures: Economic downturns and rising living costs can push individuals to seek financial relief through inheritance claims, especially if they feel inadequately provided for.
  3. Awareness and Accessibility: Greater awareness of legal rights and easier access to legal services have enabled more individuals to challenge wills.
  4. Ageing Population: As the population ages, more estates are affected by issues surrounding deteriorating mental capacity, which can lead to disputes over whether the deceased had the requisite testamentary capacity to create a valid will.

Testamentary capacity: legal standards and challenges

Testamentary capacity is a critical factor in determining the validity of a will. Under English law, as established in the case of Banks v Goodfellow (1870), an individual must:

  1. Understand the nature of making a will and its effects.
  2. Understand the extent of the property being disposed of.
  3. Be aware of the claims to which they ought to give effect.
  4. Not be suffering from any disorder of the mind that would influence their decisions.

The increase in 1975 Act claims often intertwines with challenges to testamentary capacity. Disputes may arise over whether the testator (the person who made the will) fully understood their actions or was under undue influence.

Steps to reduce the risks of a claim

The rise in inheritance claims impacts legal practitioners and testators alike. Here are some key implications and steps to potentially reduce the risk of a claim:

  1. Increased Scrutiny of Wills: Lawyers must exercise greater diligence when assessing a testator’s capacity. Comprehensive notes of the testator’s mental state and intentions at the time of making the will is crucial.
  2. Family Dynamics and Communication: Encouraging open discussions about estate plans within families can reduce the likelihood of disputes. Clear communication and written explanations of decisions can help mitigate feelings of unfairness among potential claimants.
  3. Professional Assessments: In cases where testamentary capacity is questionable, obtaining professional medical assessments can provide strong evidence to support the validity of the will.
  4. Estate Planning Strategies: Where appropriate, testators might consider carrying out estate planning during their lifetime (e.g. by way of gifts or setting up trusts), to reduce the assets in their estate on death which could be subject to 1975 Act claims
  5. Use of Trusts in Wills: Testators might consider leaving their estate on a discretionary trust in their will, under which no beneficiary has a fixed entitlement to anything. Given that wills become public documents following death, this can reduce the risk of an individual feeling that they have been unfairly left out of a will or inadequately provided for compared to another family member. The flexibility of a discretionary trust also allows the trustees to consider the needs of any potential claimants and distribute assets in a way that balances the interests of all beneficiaries, thereby reducing the likelihood or success of a 1975 Act claim.
  6. Forfeiture Clauses in Wills: Incorporating a forfeiture clause in a will may deter a 1975 Act claim by discouraging beneficiaries from seeking more than they are already entitled to in the will or they may risk losing it all.

Conclusion

The rise in claims under the 1975 Act reflects broader societal changes and economic pressures. For legal practitioners, it highlights the importance of ensuring testators have the requisite testamentary capacity and that their intentions are clearly documented and communicated. As family structures and financial pressures continue to evolve, the legal landscape around inheritance claims and testamentary capacity will likely see further developments. Addressing these issues with sensitivity and foresight at the time a will is created is essential to upholding the integrity of testamentary wishes and reducing family conflicts after death.

Should you wish to discuss any of the issues raised in this article, please contact Gemma Shepherd.

view of new housing development in the southeast of England
Planning: A landowner’s perspective on the proposed NPPF changes

In late July, the new Labour government proposed amendments to the National Planning Policy Framework (NPPF). This document, along with local plans, is crucial in planning decisions across England. It sets national planning policies that local authorities must consider when developing local plans and making decisions on planning applications.

Putting local politics to one side, planning decisions should focus on balancing the benefits and impacts of proposals, approving those where the benefits outweigh the impacts. The NPPF and local plans provide the framework for this evaluation. The proposed changes are open for consultation and may be implemented by the end of the year. The main goals are to expedite local plan development and increase the number of new homes granted planning permission.

A landowner’s perspective on the proposed changes will depend on whether they have aspirations for development or whether they are more concerned about protecting their land.

Key Themes of the Proposed Changes

1. Housing Delivery Reforms

Under-provision: For landowners with land under option or in the process of being promoted for development, the housing delivery reforms are generally positive.

A key driver for the successful grant of planning permission for new homes is an under-provision of new homes in the area. In simple terms, a planning application is assessed against local housing needs, calculated using a model called ‘the standard method’. The greater the shortfall the more pressing the need for new homes. This weighs heavily on planning balance and allows developments to be approved, that might otherwise be considered to have an unacceptable impact.

These NPPF changes are generally positive for landowners with development aspirations. They increase the likelihood of a shortfall in housing delivery, making it easier for planning applications to be approved where there is an under-provision of new homes.

Affordable homes: The value of development land lies in part on the types of housing that will be delivered. Affordable homes are less valuable than open market homes. Developers expect to deliver affordable housing as part of their proposals, recognising that this is part of the ‘planning gain’.

Typically, the cost of the provision of affordable housing is a deductible under landowner options and promotion agreements. Profitability turns not just on the number of affordable houses, but also the types of affordable homes being provided.

The NPPF changes seek to prioritise and maximise the delivery of what is typically seen as the least valuable affordable housing product; social rented housing. Landowners may see the value of their land under option fall as a result.

2. Green Belt Development

For decades it has been the case that the development of land lying in designated Green Belt was going to be very restricted. Development on the Green Belt is still going to be difficult, with the emphasis for development continuing to be focused on previously developed land (brownfield land) outside the Green Belt. However, the changes do signal a relaxation in green belt restrictions. Planning authorities are to be given the ability to change the Green Belt boundaries through their local plans, where it has been established a change is necessary to meet unmet housing or commercial needs. The focus for this relaxation will be on Grey Belt sites, being previously developed land in the Green Belt which makes little contribution to the purposes of the Green Belt.

These sites must still be sustainable and meet requirements such as 50% affordable housing provision, infrastructure, and green space, which may affect their viability. Recognising this, the NPPF changes propose a consideration of viability, albeit against a backdrop of a fixed benchmark land value, which may be unpalatable to landowners.

3. Onshore Wind Turbines

Restrictions on new onshore wind turbines will be removed, making it easier to obtain planning permission. This could lead to increased interest from wind farm developers in land with good wind resources and grid capacity.

4. Protection of Agricultural Land

Developments on agricultural land, particularly solar farms, no longer have to grapple with arguments around their adverse impacts on food production, although poor quality agricultural land is still preferred over the best and most versatile agricultural land.

Landowner Perspectives

Landowners’ views on these NPPF changes will vary. Those looking to develop their land may see increased opportunities, while those focused on land protection may have concerns about the potential for increased development nearby. The impact of these changes will depend on individual circumstances and local planning contexts.

Of course, the proposed changes may not ultimately be confirmed, although this is unlikely. Whilst the changes remain in draft, the question of whether they have any weight in planning decisions is very much an open one.

Should you wish to discuss any of the issues raised in this article, please contact Fergus Charlton.

Decoding plans to simplify the Transfer of Undertakings law
Decoding plans to simplify the Transfer of Undertakings law

This article was first published by Law360 in July 2024.

In May 2023, as part of its promise to cut red tape and introduce regulatory reforms to help businesses, the then-Conservative government released the paper “Smarter regulation to grow the economy,” which proposed a number of reforms on issues, such as holiday pay, informing and consulting obligations for certain transfers under Transfer of Undertakings (Protection of Employment) Regulations 2006, or TUPE, and noncompete clauses[1].

By way of a brief background, TUPE implements the European Union’s Acquired Rights Directive and protects employees’ employment rights when the business they are employed by changes ownership or there is a change in service provider in relation to the services that they provide, known as a business transfer and service provision change, respectively.

The incoming and outgoing employers in the business transfer or service provision change must comply with the requirements set out in TUPE in relation to the transfer, and the affected employees are entitled to additional protection.

One of the changes to come out of the “Smarter regulation” paper was a change to TUPE, so that, for transfers on or after July 1, 2024, employers will — provided that there are no existing employee representatives in place, and the employer has not invited any of the affected employees to elect employee representatives — be able to inform and, if necessary, consult directly with employees in situations where (1) the employer has fewer than 50 employees, or (2) for employers of any size, the transfer involves fewer than 10 employees[2].This has largely been seen as a welcome change, and will simplify the process for many businesses.

Continuing this trend, the then-Conservative government launched another consultation in May that proposed clarifications on the scope of TUPE, as well as abolished the legal framework for European Works Councils, which are bodies of employee representatives in European multinational companies[3]. In this article, we will focus on the TUPE part of the consultation and explore the potential practical implications.

On this point, it’s worth noting that the consultation ended on July 11. However, well in advance of that date, the Conservative government announced a general election would take place on July 4. Given the election result and the fact that a Labour government is now in power, this casts significant doubt on whether any of these reforms will be pursued. Labour has promised other drastic changes to employment law, which include significantly strengthening workers’ rights, and pledged in July to introduce legislation within 100 days of it entering government, so it is likely its priorities lie elsewhere.

Proposal 1: reaffirming that only employees are protected by TUPE

Under Regulation 4(1) of TUPE, workers employed by the transferor immediately before the transfer and assigned to the organized grouping of resources or employees that is subject to the relevant transfer will automatically transfer to the transferee[4].

The definition of an “employee” under Regulation 2(1) of TUPE is wider than the definition in the Employment Rights Act 1996 and covers any individual who works for another person whether under a contract of service or apprenticeship or otherwise, but it does not include anyone who provides services under a contract for services[5]. It is therefore obvious that it covers employees and excludes self-employed individuals, but the wording “or otherwise” causes ambiguity, as it is not clear what kind of arrangements are covered.

It had generally been the accepted position that the automatic transfer principle applied to employees only and not workers. However, in Dewhurst v. Revisecatch Ltd. (t/a Ecourier) in 2019, an employment tribunal found that workers who satisfy the “limb (b)” definition in Section 230(3)(b) of the Employment Rights Act could also fall within the scope of TUPE[6].

Under Section 230(3) of the Employment Rights Act, a “worker” is an individual who has entered into or works under (1) a contract of employment, or (2) any other contract whereby the individual undertakes to perform personally any work or services for another party to the contract, whose status is not a client or customer of the individual providing the services[7].

Individuals who do not satisfy the employee test under Section 230(3)(a), but satisfy the requirements of Section 230(3)(b), are often referred to as “limb (b) workers.” It is this decision that prompted the Conservative government to propose amending the definition of employee to clarify that limb (b) workers are not protected.

Although the proposed definition change would be a welcome clarification, there is little evidence to suggest this causes a major issue in practice. Even in the statistics set out within the consultation paper, as of 2019, limb (b) workers only represented approximately 2.6% of the U.K. working population, and only a very small share of these would ever be involved in a TUPE transfer[8].

Further, it is unlikely that many organizations have actually followed Dewhurst in practice. The decision is not binding, and while it does create uncertainty, simply proceeding on the basis that workers are included in TUPE by relying on a first-instance decision — without any appellate authority on the issue — is a big step to take. That being said, proceeding to ignore workers for TUPE purposes is not without risk.

For employers, the biggest risk relates to their informing and consulting obligations under TUPE. If workers fall within the scope, employers will need to ensure that there are arrangements to take account of those workers in terms of electing appropriate representatives, if relevant, and provide the statutory information to them or their representatives, and consult where measures are proposed.

Transferors would also need to include workers’ information within their employee liability information to be provided to the transferee. Satisfying these obligations may not always be straightforward if a worker has ad hoc hours or otherwise works flexibly.

Based on the law at the moment, the proposals would offer welcome clarification and revert to the status quo. That being said, this may be a moot point if a Labour government removes the three-tier employment status, as promised.

If all but the genuinely self-employed will be classed as workers, then there will be no need to distinguish between a “worker” and an “employee” for TUPE purposes, and all workers will fall within scope. This is likely to come with additional costs for businesses involved in TUPE transfers, and may lead to further arguments about employment status, as well as arguments as to whether those workers satisfy other elements of the definition under TUPE — such as being employed immediately before the transfer — depending on their working arrangements.

Proposal 2: the application of TUPE where a business is transferred to multiple transferees

In ISS Facility Services v. Govaerts in 2020, the European Court of Justice held that it is possible for an employee’s full-time employment contract to be split into two or more parts and transferred to two or more different employers after a transfer[9]. Prior to this decision, it had not been possible for employment contracts to be split across multiple employers, and the employee had to transfer to one transferee in full, usually to the transferee that was taking over most of the transferring services.

Splitting contracts in this way can be challenging for both employers and employees to manage. It is often impractical and can cause operational difficulties, sometimes resulting in a detrimental impact on employees’ terms and conditions, e.g., traveling between sites, managing leave entitlement or requests, etc. The consultation therefore proposes amending TUPE to clarify that an employment contract can only transfer to one employer and cannot be split.

Instead, the consultation suggests that employers taking over the transferring service or business must agree which one of them is responsible for each employee’s contract. This assessment will need to be done on an individual basis with an assessment made in relation to each affected employee, rather than taking a blanket approach.

Relying on the incoming prospective employers to agree which of them takes which employees is unrealistic. It is not clear what will happen if an agreement cannot be reached, and this could potentially lead to increased uncertainty for employees. What happens to an employee’s job if neither employer agrees to take them on? Without a mechanism in place to determine to which employer each employee transfers, it is likely to lead to increased litigation and may put employees in a worse position.

If employers do indeed agree which of them is responsible for each employee, this is likely to have a positive impact on employees. However, it may come with additional costs to the employer who is required to take on the full cost of the employee, but not all of their work.

For the other employer, while it may result in reduced costs due to no employment liabilities transferring, it also means it does not have the employee there to carry out the role and may therefore need to reorganize or recruit.

For the employer who takes on the full cost of the employee but only part of their work, it seems likely that there would need to be a change in terms and conditions, or potentially a redundancy situation. Unless an employer can show the contractual variation or redundancy dismissal is for an economical, technical or organizational reason entailing changes in the workforce, any changes or redundancies are going to be difficult to make.

Although the clarification that an employment contract cannot be split is welcomed, there must be an effective mechanism in place to determine liability if the prospective employers cannot agree which of them is responsible for each employee. The consultation does refer to its potential equalities impact and that certain groups with protected characteristics may be adversely affected by the proposals. In any event, given the election result, we will need to wait and see whether the proposals will be implemented, amended or shelved.

Final Thoughts

Although the proposed changes to TUPE would clarify employers’ obligations and would generally be welcome — subject to a mechanism being introduced to resolve any disagreements regarding split transfers — in practice, split transfers and arguments over the transfer of limb (b) workers are not overly common.

In light of the election result, it seems unlikely that these changes will be implemented. While changes to TUPE may be on the horizon — Labour’s “Plan to Make Work Pay” states that it will “strengthen the existing set of rights and protections for workers subject to TUPE processes”[10]— it is not clear what this will look like in practice.

However, if and when Labour transitions to a two-tier employment status, this will likely mean that TUPE will apply to all workers, and, therefore, any argument about excluding limb (b) workers becomes redundant. This could increase costs for businesses, and it will mean that due diligence, informing and consulting obligations, and the provision of employee liability information, will need to include all workers, and warranties or indemnities may need to be extended.

There’s likely to be increased focus on the employment status of individuals who may be subject to the transfer, as well as arguments about whether ad hoc or casual workers satisfy other elements of the definition under TUPE and are therefore subject to the transfer. Given that Labour will also introduce so-called Day 1 rights for workers, the risks and costs of TUPE transfers could increase, as all workers would be covered by unfair dismissal protection.

Ultimately, given Labour’s proposals, even if changes were made in the way proposed in the old Conservative government’s consultation paper, the effect may be overtaken by subsequent changes Labour makes to employment status in general. This article is for general information purposes and is not intended to be and should not be taken as legal advice.

[1] Smarter regulation to grow the economy – GOV.UK (www.gov.uk).

[2] The Employment Rights (Amendment, Revocation and Transitional Provision) Regulations 2023 amend Regulation 13A of the Transfer of Undertakings (Protection of Employment) Regulations 2006.

[3] Consultation on clarifications to the Transfer of Undertakings (Protection of Employment) Regulations 2006 (TUPE) and abolishing the legal framework for European Works Councils – GOV.UK (www.gov.uk).

[4] Regulation 4 (1), Transfer of Undertakings (Protection of Employment) Regulations 2006/246.

[5] Regulation 2 (1), Transfer of Undertakings (Protection of Employment) Regulations 2006/246.

[6] Dewhurst v. Revisecatch Ltd (t/a Ecourier), ET/2201909/18.

[7] Section 230 (3) Employment Rights Act 1996.

[8] Different Ways of Working: Research on Employment Status in the UK – GOV.UK (www.gov.uk).

[9] ISS Facility Services v. Govaerts (C-344/18) EU:C:2020:239.

[10] Labour’s ‘Plan to Make Work Pay’ available at: LABOUR’S PLAN TO MAKE WORK PAY.

Shot of a young female engineer using a digital tablet while working in a server room
What will a Labour government mean for businesses in the Technology sector? An employment and immigration perspective

In light of Labour’s landslide victory in the general election, we look at what this may mean for employers in the Tech sector, focussing on employment and immigration issues. Labour’s promise to introduce legislation to implement its ‘Plan to Make Work Pay’ within 100 days of entering government is likely to result in significant changes for UK businesses and once further details of proposed changes are announced, employers must move swiftly to adapt to avoid cost consequences.

Employment

Labour has promised some significant changes to employment law.

Labour plan on moving towards a single employment status of ‘worker’ rather than continuing to distinguish between ’employees’ and ‘workers’. Everyone, other than the genuinely self-employed, will be workers. Linked to this, all workers will be entitled to basic employment rights from day one. So, benefits like sick pay, parental pay, and unfair dismissal protection will be granted to workers from their very first day of employment. This is a huge shift from the current position. Labour has confirmed this change won’t prevent fair dismissal (for reasons such as conduct, redundancy or capability etc.) or the use of probationary periods with fair and transparent rules and processes. It’s not clear how any specific rules around probationary periods would work, but it would be prudent for employers to ensure their contracts contain a probationary period clause. It’s also likely that recruitment processes will need to be more robust as hiring the right candidate will become even more important. Given the regular use of freelancers and contractors in the Tech industry, it will be vital that businesses are correctly classifying the individuals they engage. Wrongly classifying someone as a self-employed freelancer when they are in fact a worker, could not only lead to historic liabilities, but also means they will be entitled to enhanced employment protection from day one. This means the risks are higher even for short term arrangements. Undertaking an audit to review current arrangements can help identify any risk areas and steps can then be taken to regularise the relationship.

Pay gap reporting will increase under a Labour Government, with large firms being required to develop, publish and implement action plans to close their gender pay gaps. The gender pay gap in the Tech industry is significant, with Women In Tech reporting the sector had a gender pay gap of 16% in 2023 (significantly higher than the national average of 11.6%), and women only occupy 23.5% of top-paying jobs.[i] Labour will also extend reporting obligations to include publication of ethnicity and disability pay gaps for employers with more than 250 staff. The Tech Talent Charter’s annual report found that based on a sample of over 113,000 tech employees, just 6% are disabled, compared to 23% of the wider UK workforce.[ii] Whilst Labour’s additional reporting obligations will result in higher costs for employers and potentially more claims, it will encourage more time to be dedicated to addressing the issue.

There is likely to be increased regulation of new technologies, including automation and AI. Labour is particularly keen to protect ‘good’ jobs and ensure that jobs, rights and protections keep pace with technological change. Labour will consult with workers, trade unions, businesses and experts to evaluate how to promote best practice in safeguarding against issues associated with AI and new technology (including invasion of privacy through surveillance technology, spyware and discriminatory algorithmic decision making). It therefore seems likely that there will be increased scrutiny and regulation of technology at work, and it’s also likely that businesses will need to engage with unions or other elected employee representatives on this issue.

There are plenty of other changes we haven’t got time to mention in detail here, but flag for completeness:

  • Flexible working rights will be strengthened, and flexible working will be the ‘default’ from day one for all workers, except where it is not reasonably feasible. While flexibility tends to be firmly on the cards for most in the sector, this could call into question policies such as Dell’s, where it’s reported that fully remote employees have been told that they will not be eligible for career advancement unless they transition to a hybrid onsite role.[iii]
  • Stronger collective rights – although not a heavily unionised sector, Labour’s plans to empower trade unions by strengthening the existing framework, simplifying the recognition process and introducing enhanced rights (after consulting with unions and businesses) for union officials to access workplaces could still impact employers in the Tech industry. It is clear Labour will place increased importance on collective rights, including introducing a duty for employers to inform all new employees of their right to join a union and include this in their contract.
  • Labour will increase the time limit within which employees are able to make an employment claim from three months to six months. This, coupled with the introduction of day one rights and single worker status is likely to result in increased tribunal claims. Given the tribunal service is already struggling to meet demand, this is likely to result in even further delays. This could result in increased costs for employers across all sectors.

Immigration

Immigration has been another hotly debated topic as part of the election campaign, with an anti-migration rhetoric front and centre for most parties. Labour has promised to “reduce net migration” [iv] by ensuring that the UK has a “fair and properly managed immigration system”.  The underlying suggestion being that “bad bosses”[v] have been allowed to unscrupulously breach immigration and employment rules to plug skills gaps with overseas workers.

Although reporting some improvements in skills shortages in 2023, “54% of digital leaders say skills shortages prevent them from keeping up with the pace of change [in] the tech sector”[vi].  As all businesses feel the pressure to digitally modernise in order to stay competitive, it is anticipated that the Tech sector’s skills shortages and reliance on overseas talent will remain an issue for the foreseeable future.

So, what do Labour’s promised immigration reforms mean for an industry that is immediately reliant on overseas workers?

Unfortunately, the Labour Manifesto is light on details and we’re yet to receive a more comprehensive breakdown of its immigration plans now the party is in government.  We’re thus left with some broad headlines and educated speculation:

  • At present, Labour has advised that it has no plans to cap immigration. This, of course, is positive news and means that the Tech sector can continue to recruit from a larger international talent pool.
  • During the campaign, Labour promised to instruct the Migration Advisory Committee (the MAC) to review the increase to the Skilled Worker visa salary thresholds, which the Conservatives put in place in April 2024 if it won the election. There is no mention of this in the Manifesto. These salary increases ‘priced out’ most graduate level roles in the Tech sector, meaning that only senior specialists could be sponsored by UK companies.  Given Labour’s firm promise to reduce net migration, it is hard to see that it would be willing to make material reductions to the existing salary thresholds or reintroduce the Shortage Occupation List’s salary discounts, even for sectors such as Tech that are suffering from serious and immediate skills shortages.
  • Labour has confirmed that it is not planning to engage with the EU to extend the Youth Mobility Scheme (YMS) to include European countries. The YMS allows people from 12 different countries to come to the UK to live and work for up to 2 years, depending on their nationality and age. This is unfortunate as access to junior European talent pool may well have offered a cheaper way for Tech companies to engage graduates and allow them to gain vital experience.
  • Labour intends to impose greater responsibilities on companies that employ migrant workers to train and upskill the settled workforce. In its Manifesto, the party promises to “establish Skills England to bring together business, training providers and unions with national and local government to ensure [that the UK has] the highly trained workforce needed to deliver Labour’s Industrial Strategy. Skills England will formally work with the [MAC] to make sure training in England accounts for the overall needs of the labour market.” This certainly sounds like a positive and important long-term strategy for developing and retraining those already in the UK to meet the evolving needs of the Tech sector. However, this does nothing to meet the sector’s immediate labour shortages.
  • Labour has confirmed that companies that are found (1) not to be doing enough to upskill the settled workforce or (2) breaching employment and/or immigration rules, will be banned from sponsoring workers. It is unclear from the existing information whether this would in fact mean a revocation of an existing Sponsor Licence and thus the curtailment of existing sponsored worker’s visas.

The long term training strategy and the tougher sanctions on exploitative employers should offer long term solution to the Tech sector labour shortage.  However, at present, the government does not appear to have a detailed strategy to support the Tech industry to plug those immediate skills gaps.

Should you wish to discuss any of the issues raised in this article, please contact Robert Forsyth (Employment), or Lynsey Blyth (Immigration).

[i] Women in Technology | The gender pay gap in tech: how do we close it? – Women in Technology

[ii] Diversity in Tech Report (techtalentcharter.co.uk)

[iii] Dell Latest Company To Punish Remote Workers – Startups

[iv] Kickstart economic growth – The Labour Party

[v] Labour’s pledge to cut work visas worries business (ft.com)

[vi] Digital Leadership Report 2023 | Nash Squared

Shining a light on dark patterns: online sales practices subject to scrutiny by the CMA
Shining a light on dark patterns: online sales practices subject to scrutiny by the CMA

You walk into a store, the countdown has begun. 45 seconds to purchase a plain white two slice toaster at a 50% reduction before the offer is retracted. The image of the toaster is engrained in your mind: a recurring dream but you cannot pinpoint when it began. Was it the advertisement you saw at the bus stop or whilst you were waiting for your food in a restaurant? Maybe it was the glowing, and seemingly genuine, review from Mark who insisted it’s “quality!” and without it, you may as well not bother toasting bread at all.

It’s an immediate run to checkout with only 20 seconds remaining, the card is at the ready – to miss a bargain like this would be foolish. The assistant insists you have made the best purchase of your life and before you know it, you are the proud owner of a mediocre toaster.

Small print: packaging, postage and VAT are not included in the purchase price.

This fictitious purchasing journey is enough to put anyone off shopping on the high street, but this practice is not uncommon in the world of several online retailers who expose their customers to relentless sales tactics such as fake reviews, price reduction countdowns and claims of urgency, collectively dubbed “dark patterns”.

In light of the Competition and Markets Authority’s (CMA) investigation into the mattress retailer, Emma Sleep GmbH, and the introduction of the Digital Markets, Competition and Consumer Act 2024 (the DMCCA), sales tactics that excessively demand or deceive customers into making purchases are being scrutinised and online retailers are being held to account for their actions.

The Emma Sleep Investigation

The CMA set out to target retailers who utilise misleading sales practices in a digital sphere by analysing the design of online environments that affect a consumer’s decision making and action, known as Online Choice Architecture (OCA).

OCA practices include the presentation and placement of products as well as the design of the website itself which can benefit a consumer’s purchasing journey by creating a straightforward process, a useful selection of products that suit the consumer’s needs and simplifying the amount of information available.

It can also be designed to benefit the retailer to the detriment of the consumer. OCA can be used to introduce urgency tactics which alter the consumer’s behaviour by encouraging unnecessary purchases, receiving poor services and/or products, or prohibiting the consumer’s ability to search for alternatives.

Moreover, OCA can be used to increase product engagement by sharing products on social networks and encourage data disclosures by consumers.

In November 2022, the CMA launched its investigation into Emma Sleep’s use of ‘urgency’ claims and how the use of countdown timers and time limited discounts misled customers which in turn may be considered a breach of consumer law.

The CMA published a consultation letter in July 2023 confirming the discount claims made by the mattress retailer were not a genuine representation of the savings made by the consumer as the products were rarely sold at full price.

The use of urgency tactics, including countdown clocks such as 24-hour sales which were subsequently replaced by another sale, were considered “as giving a misleading impression that discounts would soon end” which would pressure consumers into buying.

Emma Sleep GmbH did not agree to give sufficient undertakings to the CMA to address its practices. On 29 May 2024, the regulator issued a letter before the claim, threatening proceedings unless the retailer changed its practices.

Under the new DMCCA, the CMAs powers have been strengthened and those who fall foul of consumer laws can be directly penalised by the CMA without the need for court proceedings.

The Digital Markets, Competition and Consumers Act 2024

The eagerly anticipated DMCCA received Royal Assent on 24 May 2024 and is set to hold online retailers responsible for manipulative sales practices. The use of “dark patterns” to sell products and/or services will be deemed an unfair practice under the consumer law which is set to be in force by Autumn 2024.

The DCCA introduces significant changes to consumer rights as well as the regulation of competition in digital markets including mandatory merging reporting requirements and pro-competition interventions.

  • Unfair trading: Revoking the Consumer Protection from Unfair Trading Regulations 2008, the DMCCA seeks to protect consumers from unfair commercial practices that are likely to give rise to the “average consumer” making a transactional decision that they would not have otherwise taken had they not been subjected to a misleading action, omission or aggressive practice, the traders failure to include relevant information in the invitation to purchase, or any circumstances listed in Schedule 20 of the DMCCA.
  • Subscription contracts: A contract between consumer and trader for the supply of goods, services or digital content that auto-renews or contains a free or reduced trial, after which the consumer automatically incurs liability unless the contract is terminated, will now require informed consent and opt-out notices. Traders are now expected to set out pre-contract information to the consumer clearly and issue alerts when the contract is due to end or renew, allowing the consumer to terminate in a straightforward manner. A 14-day cooling off period will also be available.
  • Drip pricing: A term used to describe the act of presenting an initial price for a product and then adding supplemental charges (such as VAT, postage and packaging, and booking fees) at the checkout. The DMCCA will now require traders to set out any additional charges from the outset.
  • Fake consumer reviews: The progression of AI has led to a number of fake reviews being generated and posted to reviewing platforms deceiving consumers into believing they are real. Any submission or commission of a fake review will be deemed an unfair practice. Traders must take reasonable and proportionate steps to prevent the publication of fake reviews that are misleading or are concealing incentivisation.

The DMCCA and the actions of the CMA holding large digital retailers to account for demanding and aggressive sales tactics is a significant step for consumer protection rights. The CMA holds significant powers – traders should not ignore any potential issues in the hope that they will “go away”.

Should you wish to discuss any of the issues raised in this article, please do not hesitate to contact Tom Torkar.

Rachel Tilley
Michelmores welcomes experienced Real Estate Partner

Rachel Tilley, an experienced Real Estate lawyer with extensive experience within both the commercial and residential property sectors, has joined Michelmores as a Partner in the Transactional Real Estate team.

Rachel’s expertise ranges from the strategic land sector and large schemes for major national housebuilders to smaller bespoke developments with local landowners.

Advising on a breadth of transactions ranging from small residential development sites to major mixed-use strategic schemes, Rachel provides commercial advice and support to landowners, promoters and developers (including private housebuilders and registered providers of social housing) and local authorities. Rachel enjoys working collaboratively with all parties involved in transactions to overcome challenges and successfully deliver and complete projects.

The addition of Rachel to the Firm is in line with its strategic strengthening of its growing Transactional Real Estate team. The team was joined by highly regarded residential development and strategic land lawyer Julie Sharpe early in 2023, and expert commercial and residential property lawyer Cheryl Brady in September last year.

Of the new role, Rachel said:

“My journey as a Real Estate lawyer started with Michelmores back in 2006 and I am delighted to be returning as a Partner to the Transactional Real Estate team and to be provided with an opportunity to assist both colleagues and clients navigate change and to work alongside collaborative, creative and commercial people to deliver much needed future developments.”

Lucy Smallwood, Head of Michelmores’ Residential Development team, adds:

“We are delighted to welcome Rachel back to the team. Her Transactional Real Estate specialisms provide a fantastic opportunity for us as we continue to grow our residential development and strategic land practice. Her promotion reflects our vision for growth, along with our continued investment in exceptional talent and her contribution will be pivotal as we continue to grow.”

Read more about the Firm’s Real Estate team here

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