Michelmores has advised the British Business Bank’s South West Investment Fund, through its fund manager Maven Capital Partners, on a £1.85m investment in Tixserve, a Bristol digital ticket delivery service business.
Founded by Patrick Kirby and James Kirby, Tixserve is a modular digital ticket distribution and management platform that streamlines ticket delivery, event management, and fan engagement. The company provides a white-label application that is customised and branded for its clients, enabling them to distribute and host digital tickets, manage the attendee experience, and analyse event data, integrating with sales platforms and other applications.
An alternative to generic digital wallet technology, Tixserve supports a number of blue-chip clients including several high-profile sporting organisations such as England Rugby, Welsh Rugby, Scottish Rugby, Celtic FC, FA Wales, and Rugby Australia which have adopted its digital ticketing solutions to streamline operations and enhance fan engagement.
The SWIF Maven Equity Finance investment will enable the company to embark on a recruitment drive and invest in its sales and marketing capabilities to underpin the next phase of growth. Additionally, it will allow Tixserve to increase its national reach and open a base in Bristol, as well as expand into further sports verticals and international markets.
The Michelmores Corporate team advising on the transaction was led by Partner Harry Trick, supported by Associate Ben Adams and Trainee Solicitor Oliver Ryder.
Luke Matthews, Partner at Maven, commented:
“Digital ticket management is a growth market and Tixserve operates in a relatively underserved segment of the ticketing ecosystem already supporting a number of blue-chip customers with its platform. We’re delighted to support Patrick and the team at this point in the company’s growth journey and look forward to working with them to drive the business forward.”
“Choosing to work with Michelmores was the right decision for us, as their clear communication style, technical knowledge, and network of legal contacts made this cross-border transaction as seamless as it could be. We look forward to engaging with them on future deals.”
Harry Trick, Partner at Michelmores, commented:
“It is always a pleasure working with the team at Maven, and we really value our role in helping them to support some of the region’s most exciting businesses. Patrick and James have built a proven platform in the sector, and we are looking forward to seeing how they grow with the support of Luke and the team.”
