Michelmores has a team of lawyers with a breadth of experience in advising businesses in the online betting and gaming sector ranging from game publishers, developers, and major online gaming operators and sports betting companies as well as advising fast-growth / innovative businesses at the earlier stage of their lifecycle in this ever-changing sector.
The sector-focused team is supported by highly regarded and specialist lawyers in our Commercial, Corporate, Technology & Innovation, Intellectual Property, and Employment teams. Together, we are able to provide practical, commercial, and technical advice in this fast-paced and ever-evolving area.
Our experience includes advice in relation to game/software development, game supply, remote game server agreements, and game aggregation platforms.
Online gaming inherently involves the worldwide exchange and distribution of all sorts of personal and sensitive information and we regularly advise on compliance with data protection and privacy law. We have substantial experience focused on advice in respect of software service agreements that involves the processing of personal data and cross-border transfers of personal data, the development of privacy policies, and consent management platforms.
Consumer acquisition is often driven through intelligent, focused, and targeted online and social media marketing. Similarly, content is monetised through online advertising. Advertising technologies help corporations improve reach and target campaigns by leveraging data to understand consumer interests, predict behavioural trends, customise services and ultimately increase revenues. This, in turn, raises complex compliance issues, particularly in relation to privacy and data protection. We assist businesses by helping them to address the issues and appropriately allocate risk and responsibility when negotiating the agreements.
Protecting intellectual property is essential in any online betting or gaming venture whether this is the brand of an online gaming provider, a lucrative online game, or operationally critical software.
We assist clients to navigate employment issues, staff contractual issues, and disputes in what is a heavily regulated sector.