Michelmores LLP is pleased to announce its sponsorship of the SW Bike Academy race team − Bikeshed-Bianchi.
The team, made up of five cyclists Emma Cockcroft, Lucy Gowing, Alex Sheehan, Bethan Stubbs and Jess Duffy are currently number one in the South West and are aiming to finish in the top six nationally this year.
Michelmores will be sponsors of the team alongside historic bicycle brand Bianchi, one of the South West’s largest Bianchi retailers the Bikeshed of Devon, Kalas Sportswear, Torq Fitness and Gruppetto Coffee.
As well as wanting to excel in the national standings, Bikeshed-Bianchi team’s ethos is to raise the profile of women’s cycling in the South West. The team is promoting a variety of cycling events throughout the year to encourage wider participation in the growing sport of road cycling, including a women’s Race Day that was held last month at Westpoint.
Upcoming events include an evening talk and Q&A session on Wednesday 16 March at the Bikeshed Exeter, and a confidence building cycling session on Saturday 9 April at Westpoint, including tuition and riding tips in a traffic free environment (tbc).
Louise Edwards, Marketing Director at Michelmores said:
“We are so thrilled to be involved with this fantastic team – it is a really exciting time for women’s cycling, both in the South West and nationally.
Michelmores is playing a small part by launching a monthly Women’s Business Network Ride to encourage women of all abilities to come and have fun cycling. Our first ride is on the Friday 4 March.”
Team Manager David Walters said:
“This is a fantastic partnership. The scope to grow women’s cycling alongside Michelmores is huge and all credit to Louise and her whole team for seeing the potential and having the desire to make the most of it.”