Michelmores advises Grace & Green on investment round backed by SWIF and regional angel groups

Michelmores has advised sustainable period care brand Grace & Green on its latest investment round, which included backing from the South West Investment Fund (SWIF), Angel Invest Bristol, and Women Angels of Wales and others.

Founded in 2019 by Frances Lucraft, Grace & Green is a certified B Corp that is on a mission to transform the period care sector through innovation, sustainability, and social impact. Since its launch, the brand has established itself as one of the leaders in workplace menstrual provisions, offering a range of high-performing, ethically sourced, and sustainable products that challenge industry norms. The investment comes soon after the business announced its launch into Boots, with its products being rolled out across 150 stores across the UK.

The Michelmores team was led by Partner Harry Trick and Associate Gruff Cartwright, both members of the Consumer Brands team at Michelmores, with support from Oliver Ryder (Trainee).

Frances Lucraft, founder of Grace & Green, commented:

“We’re delighted to have completed this investment round with the backing of such respected partners who share our values and vision. This funding was a vital step forward in accelerating our growth and mission to transform the period and incontinence care category through innovation, sustainability and social impact.

The support from Michelmores has been invaluable throughout this process, the team has been fantastic, guiding us with both expertise and care. We’re excited to now focus fully on scaling the brand, growing our partnerships, and continuing to challenge the norms of the personal care industry.”

Gruff Cartwright commented:

“It’s been a pleasure working with Frances, Richard Boath and the wider Grace & Green team on this exciting milestone for the business. We’re proud to support a brand that’s redefining sustainability in personal care. This deal also reflects the continued growth of our Consumer Brands practice at Michelmores, and we’re excited to support more purpose-driven brands on their journeys.”

For more details on our venture capital and early-stage team, please visit our website.

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Authors

Harry Trick

Gruff Cartwright

Oliver Ryder

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