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Michelmores has advised Frobishers, the premium Devon-based juice and soft drinks business and a long-standing client of the Firm, on its acquisition by AG Barr plc, the UK-listed soft drinks group that owns brands such as Irn-Bru, Funkin, Rubicon and Boost recently also announced the acquisition of Fentimans.
The transaction forms part of AG Barr’s strategic expansion into the premium and adult soft drinks market and sees Frobishers join a portfolio of established and well-known beverage brands.
Michelmores has acted for Frobishers and its shareholders for many years, supporting the business across a range of Corporate and Commercial matters as it has grown and evolved. Advising on this transaction marks a significant milestone in that long-standing relationship and reflects the strength of the Frobishers brand and management team.
The Michelmores team advising on the deal was led by Chris Cook, Managing Associate, alongside Head of Corporate Richard Cobb and Tax Partner, Cathy Bryant with Partner David Thompson providing Commercial advice.
Chris Cook comments: “We’re pleased to have supported Frobishers throughout this exciting chapter in its growth story. The acquisition by AG Barr recognises the strength of the brand and its potential in the premium soft drinks category.”
David Thompson adds: “This deal reflects the continued strength of the UK consumer brands sector, particularly in premium food and drink. We work with a wide range of businesses in this space, from founders and management teams to investors and acquirers, and transactions like this highlight the value of long-term, strategic legal support.”
David Pearce, Frobishers’ Managing Director, says: “This is an exciting milestone for Frobishers and the next chapter in the brand’s development. Michelmores has supported the business for many years and their deep understanding of our company, combined with their commercial and legal expertise, has been invaluable throughout Frobisher’s journey, and particularly the recent transaction.”
Michelmores’ award-winning Corporate team of 35 specialist lawyers advises clients across the UK, US, and beyond – on capital markets, mergers and acquisitions, share options, management buyouts, impact investing, energy projects and more. For more information, please visit our website.
