Michelmores sponsors the Banker on a Bike's solo cycle ride around the world
Michelmores has sponsored the Banker on a Bike – Steve James, who will be taking on a solo cycle around the world over a period of five months. Steve will pass through four continents, 22 countries and set himself the challenge of completing over 100 miles per day.
Steve has always enjoyed challenging himself with extreme events, but this will be his biggest test yet, with the ride being both physically and mentally challenging., The total distance Steve needs to cycle, as laid down by the Guinness World Records, is 18,000 miles. The distance must be completed, where possible, by travelling in a predominantly easterly or westerly direction and he must pass through two points on the globe that is diametrically opposite. For the purposes of Steve's trip that will be Madrid, Spain and Wellington, New Zealand.
Steve is looking to raise money for two charities, Cancer Research UK and the Exeter foundation. Cancer Research UK is the largest cancer charity in the world that is dedicated to saving lives through fundamental research. The Exeter Foundation is the charity of the Exeter Chiefs. It is an umbrella charity that distributes to other charities and community projects in the greater Exeter area.
Louise Edwards, Marketing Director at Michelmores, commented "We are absolutely delighted to sponsor Steve on this amazing adventure, in aid of such worthy charities. We will be tracking his progress over the coming months, and look forward to cheering him back across the finish line at Sandy Park in September."
The bike ride began at Sandy Park, home of the Exeter Chiefs rugby team, on Sunday 14 April.
If you would like to support Steve's ride, click here to access his fundraising page.