Michelmores Advise Mindful Chef on Celebrity Backed Crowdfunding
Michelmores has advised Mindful Chef on its successful £1m crowdfunding on the Seedrs platform. Investors included Wimbledon champion Andy Murray, Olympian gold medallist Victoria Pendleton, and Rugby world cup winner Will Greenwood. The Michelmores team comprised Associate Solicitors Harry Trick and Emily Timmins.
Launched in 2015 by Exeter school friends Rob Grieg-Gran, Giles Humphries and Myles Hopper, the London based recipe box company focuses on the healthy and premium end of the recipe box market. Each week customers receive enough ingredients to make 2 – 5 evening meals – all with fresh organic produce and no refined carbs. It is also the first UK recipe box company to provide a vegan box (alongside its meat and fish options).
The company had initially looked to raise £400,000, but it was forced to end the one-month campaign after just 12 days due to overwhelming demand. See below for their crowdfunding video that was used on the Seedrs platform. This crowdfunding success comes soon after Century and Penguin Random House announced a two-book deal with Mindful Chef. 'Mindful Chef: 30 Minute Meals to Eat Well and Live Better' will be one of Century's lead titles for 2017.
Rob Grieg-Gran, co-founder of Mindful Chef, commented:
"Michelmores have provided us with legal support throughout our entrepreneurial journey – from company formation, an early angel round, hiring our first employees, protecting trademarks, drafting contracts with companies we work alongside, our 2 book deal and now with our crowd-funding round. I have always been impressed with their business friendly advice, the easy access to senior expertise within their firm and the speed and diligence in which they can turn around requests, which is so key for a fast moving start-up".
Harry Trick, an Associate Solicitor in Michelmores' London corporate team, added:
"We are delighted to have been able to assist Mindful Chef on this important step in its development, and we very much look forward to working with the team as it continues to grow. The guys have developed an amazing product and we're sure that there is a really exciting future ahead of them".