Hello. My name is. This campaign caught my eye on Twitter. It's not just a bad introduction to a blog or the stereotypical assumption of what goes on at an AA meeting, but a new campaign for frontline NHS staff.
'It's not just about knowing someone's name, but it runs much deeper. It is about making a human connection, beginning a therapeutic relationship and building trust. In my mind it is the first rung on the ladder to providing compassionate care.'
This is the call for healthcare staff to introduce themselves, fully and openly, to patients; it is the initiative of Dr Kate Granger, a 31-year-old hospital consultant and a terminal cancer patient. Whilst in hospital, she says that she was frustrated by staff who did not tell her their names, and said that she was openly referred to as 'Bed 7'. She took her frustration to Twitter, creating the #hellomynameis campaign, asking NHS staff to make a pledge to introduce themselves to their patients. The campaign has now gained the support of David Cameron and Bob Geldof, along with 400,000 NHS staff over 90 organisations.
It's a great initiative. It costs nothing and is a call to good, old-fashioned manners. Or perhaps, in this commercial world, it would be more appropriate to say, client care. However you wish to look at it, building trust is invaluable. We get a lot of calls where patients have experienced poor care, and I think many of their concerns would have been very easily dealt with by the #hellomynameis initiative and the culture of respect, dignity and compassionate practice that I hope it may generate.
You can find out more on Dr Granger's website, www.hellomynameis.org.uk