Approved Franchise Association launches in Exeter

A new national accreditation and support organization for the franchised business sector has been launched in Exeter.

The Approved Franchise Association (AFA) provides the franchise industry in the UK with a quality accreditation process and a platform for discussion and advice underpinned by a commitment to the Code of Ethics for Franchising from the European Franchise Federation.    It aims to promote the benefits of partnerships and franchising with help for people who want to franchise their business or are looking to join an existing franchise.

The brainchild of Craig Brittain, the former commercial manager of the Royal Household , the AFA provides the Franchise Industry within the United Kingdom with a voluntary, self-regulatory body to serve its members, potential new franchisees and the industry as a whole.

He said: "I am delighted to be part of this new and exciting organisation. The franchise industry has grown significantly over recent years and the introduction of this new association can only be of benefit to this very vibrant sector of the economy.

"We aim to make a difference.  Our values & principles ensure our organisation remains focused and driven by our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom."

Richard Cobb and Anna Baker from the Business Group at Michelmores provided legal advice to AFA.  Richard Cobb said: "It is estimated that there are over 1,000 franchises in the UK and the number is set to increase as this is a tried and tested way of growing a business or setting out in business for the first time.

"Achieving the right relationship between franchisor and franchisee is critical and the AFA's guiding principles offer the sector a viable alternative association and accreditation system to address the issues involved in a highly professional manner."
 
Further details can be obtained from the AFA website or by calling Craig Brittain on 01392 367777 or Richard Cobb on 01392 688688.